Updated: Mar 19, 2019
We all know that utilizing social media is a great way to grow your business. It brings awareness to your business and allows you to interact with potential clients right in their own home or business through the tap of a button or a scroll and swipe up! The key is to get those potential customers to become an actual customer.
Everyone is on social media, so what can you do to make your business stand out? This is a question I get asked quite a bit by my clients and potential clients. My answer? Give your business and/or brand a personality and then give it a face. Your face.
People who are interested in your services want to know who they are potentially buying from. I call it the "wiz" principle. They want to know who the woman/man is behind the carefully curated veil. So let them see. Your business/brand ultimately represents you - your core principles and your expertise. Why not let them see who you are. Introduce yourself to your potential clients and your community. Let them get to know you and begin to establish a comfort level. These people are more likely to buy or align themselves with you because they feel as if they can trust you and whatever it is you are offering. The end game in this is to build a sense of trust and loyalty. If a potential client can relate to you or feels as you can relate to them, they are more likely to buy your product or service over another.
Now you may also say, well what if they don't like what they see? Well, then those aren't your people. Which is fine, let them find their people - the people who are your people will find you, follow you, engage with you and become your clients. This is what you want. There are plenty of people out here - you losing one or two because they see the real you - is not a bad thing. You just have to make sure that you continue to provide the content and the products or services that "your" people want to see and need.
The next hurdle? Being comfortable with sharing yourself. When it comes down to it, being comfortable with yourself is more about getting over our insecurities. I know there are introverts and extroverts and everyone in between that exists on the Myers Briggs spectrum. Pro tip: We are much harder on ourselves than anyone else who is serious about buying your product or service could ever be. The gremlins in our head are the ones who do a great job of amplifying our insecurities. They do it well and they do it loudly, and just like in the movie - when you mix them with the right thing at the right time - bad things can happen. They multiply.
Insecurities can be crippling but are they worth losing potential clientele? Practice makes perfect. You don't have to do it all at one time, but I challenge you to make small steps every day to help your business grow a face. A picture here, a peek behind the scenes there. When you're feeling really bad-ass, throw up a quick video or a boomerang of your product or service in action. "Your" potential clients will love you for it!
Do you have any questions about growing a face for your business? Reach out to me, let's work on it together!